Roofing is a high-intent, high-value search category. People searching "storm damage roof repair near me" or "metal roof replacement quote" are ready to call someone today. The question is whether that call comes to you or the competitor spending more intelligently on Google.
8%
of ad spend
$750
minimum/month
No
long-term contracts
Roofing has one of the highest cost-per-clicks in local search — and one of the highest job values. Getting the targeting wrong is expensive. Getting it right compounds over time.
Storm damage repair, full replacements, metal roofing, and inspections are completely different buying moments. We run separate campaigns for each — different keywords, ad copy, landing pages, and bid strategies — so budget goes where intent is highest.
Roofing is a radius business. We build geo-targeting around your actual service area — not a broad city-wide spray — and adjust bids by postcode based on where your best-converting jobs have historically come from.
Roofing searches are polluted with DIY queries, material research, and job seekers. Without aggressive negative keyword lists your budget haemorrhages on searches like "how to fix a roof myself" or "roofing jobs hiring". We build and maintain these lists continuously.
Most roofing contractors track leads. We track revenue. There's a big difference — a "storm damage" campaign might generate fewer leads than an "inspection" campaign, but if the storm damage jobs average $8,000 and inspections average $200, you need to know that before you adjust your budgets.
We set up full conversion tracking that captures calls, form submissions, and booking confirmations — then ties them back to the exact campaign, ad group, and keyword that started the journey. Over time, this data trains Google's bidding algorithms to find more of the customers who actually book, not just browse.
Phone call tracking — every inbound call attributed to its source
Form submission tracking with lead source data passed to your CRM
Offline conversion import — feed confirmed job values back to Google Ads
Cost-per-booked-job reporting, not just cost-per-click
What we report on
Calls by campaign
Which ad group is generating your phone enquiries and at what cost
Revenue by keyword
When your CRM data flows back to Google, you can see ROAS at keyword level
Monthly performance dashboard
Plain-English summary of what changed, why, and what we're doing next
From initial audit to ongoing optimisation — a consistent process built around your actual job data.
We review your existing account (or start from scratch), map out your service areas and job types, and identify where budget is being wasted on the wrong searches.
Separate campaigns for each service line. Tailored ad copy per job type. RSA testing built in from day one. Conversion tracking wired up before anything goes live.
Weekly bid and budget adjustments. Monthly negative keyword reviews. Ongoing RSA asset testing. Seasonal budget shifts as storm seasons and demand patterns change.
Monthly report covering leads, cost per lead, call volume, and — where CRM data is available — cost per booked job. You always know what you're paying for.
High-intent searches with commercial meaning — people who are ready to get a quote, not people browsing ideas.
High urgency, immediate call. "Storm damage roof repair near me", "hail damage roof quote". Searches spike sharply after weather events — campaigns need to be live and ready.
Higher job value, longer consideration. "Roof replacement cost", "new roof quote", "roofing contractor near me". These leads are comparing multiple companies — ad copy and landing page quality matters.
"Metal roof installation near me", "metal roof cost". Growing search volume year on year. These buyers tend to be further along in the decision — specific searches signal intent to purchase.
"Free roof inspection", "roof inspection near me". High volume, lower intent — but effective when used as a funnel entry point. We track how many inspections convert to paid work so the budget allocation stays justified.
A free audit takes about 20 minutes and tells you exactly what's working, what isn't, and what a well-structured roofing campaign should be costing you per booked job — not per click.
Monthly rolling. Cancel with 30 days notice if it's not working.
Your Google Ads account, your data. You own everything we build.
Monthly report in plain English — spend, leads, cost per lead, what changed.
Every inbound call tracked back to its ad source at no extra cost.
Common questions from roofing contractors about Google Ads
We charge 8% of your monthly ad spend with a minimum of $750/month. There are no setup fees, no locked-in contracts, and no mark-up on your ad spend — the budget you put in goes directly to Google. Our fee covers strategy, campaign management, conversion tracking setup, and monthly reporting.
Search campaigns targeting high-intent keywords like "storm damage roof repair near me" and "roof replacement quote" consistently outperform broader awareness formats for roofing. We also recommend running Local Services Ads alongside paid search if your business qualifies — they appear above standard search ads and carry Google's trust badge. Display and Performance Max can work for remarketing, but search is where roofing budget delivers the most predictable return.
We set up conversion tracking for calls, form submissions, and booking confirmations. Where your CRM allows it, we can import confirmed job values back into Google Ads as offline conversions — so the platform's bidding algorithm learns to prioritise searches that generate actual revenue, not just enquiries. This is a meaningful step up from optimising for lead volume alone.
Yes — and this is generally how we structure things. Storm damage campaigns run separately from replacement campaigns, which run separately from metal roofing. Each has its own keyword set, ad copy, and bid strategy. Mixing them into a single catch-all campaign typically results in budget flowing to whichever service has the highest search volume rather than the one with the best economics for your business.
Smart bidding strategies need 4–6 weeks of conversion data before they're fully calibrated. Most roofing clients see a meaningful improvement in lead quality within 30–45 days, with continued gains over the following months as the algorithms accumulate more data. If you've had previous Google Ads activity, importing historical conversion data can accelerate the learning phase.
Your existing website can work for a starting point, but dedicated landing pages — one per campaign type — typically convert at significantly higher rates. A storm damage landing page can speak directly to the urgency of that search, include your key trust signals, and make the next step (call or form) the most obvious thing on the page. We'll tell you honestly after reviewing your site whether the existing pages are adequate or whether a targeted landing page is worth building first.
We'll review your current Google Ads account (or show you what a well-structured account looks like if you don't have one), identify the specific areas where budget is going to waste, and give you a clear picture of what realistic results look like for your market and budget.