Healthcare policy compliance, two entirely different patient audiences, and high treatment values make orthodontic Google Ads more complex than a standard local services campaign.
Adults researching Invisalign for themselves and parents searching for their child's braces have completely different motivations, search terms, and decision timelines. We run these as entirely separate campaigns with matched messaging for each audience.
Google's healthcare advertising policies apply to orthodontic practices. Ad copy must avoid unsubstantiated clinical claims, and before-and-after imagery restrictions apply in some formats. Every campaign we run is built within these guidelines from the start.
A full Invisalign or braces case is worth $6,000–$12,000. This means your allowable cost per lead is far higher than most local businesses — we use this to bid competitively on the highest-intent keywords and win the patients your competitors are missing.
We set up conversion tracking that measures what actually matters for an orthodontic practice: consultation bookings. Phone calls, online booking completions, and contact form submissions — all attributed back to the treatment campaign that drove them.
Phone call tracking
Every inbound call attributed to treatment type and keyword, with duration filtering for genuine enquiries.
Online booking completion tracking
If you use an online booking system, completed bookings are tracked as high-value conversion events.
Adult vs. children's patient reporting
Separate conversion data per audience so you can compare Invisalign and children's braces campaign performance.
Adult patients and parents of children at every stage of the decision — from treatment research to booking a consultation.
8% of ad spend. $750/month minimum. One new case covers the fee.
Yes. Orthodontic practices can advertise on Google Ads under Google's healthcare and medicines policy. Ad copy must comply with clinical claim restrictions, and certain targeting methods are limited. We manage orthodontic campaigns in full policy compliance.
High-converting keywords include treatment-specific terms like "Invisalign [city]", "braces for adults", "orthodontist near me", and "clear aligners [suburb]". We also target parent-intent searches like "braces for kids [city]" and "children's orthodontist" in separate campaigns.
Adults searching for their own orthodontic treatment use very different terms to parents searching for their children. We separate these into distinct campaigns — adult Invisalign and clear aligner campaigns, and children's braces campaigns — with different ad copy, landing pages, and bids for each audience.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. For orthodontic practices where a full treatment case is worth $6,000–$12,000, a single new patient from ads recovers the management fee within weeks.
We manage Google Ads for orthodontic practices that want a predictable flow of new patient consultations — compliant campaigns, separate adult and children's strategies, and full attribution to consultation booking.