Buyers and sellers have nothing in common as search audiences. Running them in the same campaign wastes budget and produces confusing results.
Vendor appraisal leads and buyer enquiries require completely different ad copy, landing pages, and follow-up processes. We build these as entirely separate campaigns so you never confuse your messaging or dilute your budget across incompatible audiences.
Your farm area is specific. We target at suburb and postcode level so your ads only appear where you actually work — and we write suburb-specific ad copy that resonates with local buyers and vendors who recognise their street name in your ads.
A single settled listing is worth $15,000–$30,000 in commission. This means your allowable cost per vendor lead is far higher than most industries. We use this advantage to bid aggressively on high-intent vendor keywords your competitors are undervaluing.
We set up conversion tracking so every phone call and appraisal form submission is attributed to the campaign, suburb, and keyword that generated it. You always know your cost per vendor lead and your cost per buyer enquiry — separately.
Phone call tracking
Every inbound call attributed to campaign and suburb, with duration filtering to count genuine enquiries.
Appraisal request form tracking
Every submitted appraisal request tied back to the suburb campaign and keyword that drove the visit.
Buyer vs. vendor split reporting
Separate cost-per-lead data for your vendor and buyer campaigns so you can allocate budget to the highest return.
Vendor appraisal and buyer searches across your farm suburbs — each with matched ad copy and landing pages.
8% of ad spend. $750/month minimum. One listing covers months of fees.
Google Ads places your agency in front of buyers and sellers actively searching in your area. We structure campaigns separately for buyer leads and vendor appraisal requests — because these are completely different audiences with different search terms, motivations, and conversion paths.
Both, but separately. Vendor appraisal campaigns ("sell my home [suburb]", "free property appraisal") tend to have the highest value per conversion. Buyer campaigns drive enquiries on listings and build your database. We run these as entirely separate strategies with different bids and landing pages.
We target at suburb and postcode level, matching your farm area exactly. Separate ad groups for each key suburb mean you can bid higher in your core area and use suburb-specific ad copy that resonates with local buyers and sellers searching that exact location.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. For real estate agents where a single commission can be worth $15,000–$30,000, a single new listing from ads typically covers months of management fees.
We manage Google Ads for real estate agents who want to dominate their farm area — suburb-targeted vendor and buyer campaigns, tracked to enquiry, and optimised around your commission goals.