The difference between a commercial and residential cleaning client is worth thousands per year. Your campaigns should reflect that gap.
Residential searches like "house cleaning" and "domestic cleaner" flood campaigns and waste budget fast. We build comprehensive negative keyword lists from day one to keep your spend on facilities managers and property owners, not households.
Office cleaning, medical facility cleaning, strata, and industrial all have different buyers and different margins. We separate these into individual campaigns so you control spend per service type and bid more aggressively where the contracts are largest.
Commercial cleaning buyers are facilities managers, operations managers, and building owners. Ad copy and landing pages are written for them — not a homeowner looking for a spring clean. This alignment improves quality score and conversion rate simultaneously.
A commercial cleaning contract is worth thousands per year in recurring revenue. We set up conversion tracking so every phone call and quote request is attributed to the exact campaign that generated it — and you always know your true cost per new client.
Phone call tracking
Every inbound call tied back to the keyword and ad that drove it, with call duration tracking.
Quote request tracking
Form submissions and quote requests attributed per campaign so you know which service drives the most leads.
Service-type reporting
Cost per lead broken down by office, medical, strata, and industrial so you can allocate budget intelligently.
Commercial intent searches from decision makers who are actively looking to place a cleaning contract.
8% of ad spend. $750/month minimum. No lock-in contracts.
Google Ads places your business in front of facilities managers, property managers, and business owners searching for cleaning services. We target high-intent commercial keywords and exclude residential searches so your budget is focused on contract-value clients, not one-off jobs.
If you focus on commercial contracts, residential searches dilute your budget and attract the wrong clients. We build negative keyword lists from day one to exclude house cleaning, domestic cleaning, and similar residential terms — keeping your spend on commercial opportunities.
We track phone calls, contact form submissions, and quote requests as primary conversions. Each is attributed to the campaign, ad group, and keyword that generated it, so you know your exact cost per lead and which services are driving the most enquiries.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. For commercial cleaning companies winning recurring contracts worth thousands per month, this management cost is typically recovered from a single new client.
We build Google Ads campaigns that attract facilities managers and business owners looking to place recurring cleaning contracts — not homeowners who want a once-off tidy.