The Blog

ChatGPT Ads Conversion Tracking · 11 min read · June 6, 2026

How to Set Up ChatGPT Ads Conversion Tracking with GTM (Step-by-Step)

OpenAI has released native conversion tracking for ChatGPT Ads — and if you're already on Google Tag Manager, the whole setup takes under an hour with no code on your website. UTM parameters for GA4 attribution, a community template that handles the pixel, your Advertiser ID saved as a GTM constant, macro conversions only. Plus: the CallRail gap and how we'd close it via the API.

Brendan Andrew Chase

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SEO · 12 min read · June 5, 2026

Switching Marketing Agency? Start Here Before You Touch the Backlinks

The fastest SEO wins after an agency handover are almost never in backlinks or new content — they're in the basics the previous agency let slip. Encoding issues that make Google see garbled text. Old content kings that dropped off and never got fixed. Meta descriptions that haven't been tested in three years. Here's the audit checklist we actually run first.

Brendan Andrew Chase

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Google Ads SEO · 10 min read · June 3, 2026

Your Google Ads Campaign Is Already Testing Your SEO Copy — You Just Aren't Using the Results

RSA descriptions are a live testing lab for the exact copy that determines whether someone clicks your organic listing. Set one slot to your current meta description, one to your current meta title, two to challengers — then let real click data pick the winner and promote it to SEO. Plus: what to watch out for when you try to extend the approach to Facebook and LinkedIn.

Brendan Andrew Chase

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Automation · 16 min read · June 21, 2026

How to Build an Automated Lead Intake & Follow-Up System with n8n

A step-by-step guide to building an n8n workflow that catches form submissions, scores them with AI, creates CRM contacts automatically, sends personalised follow-up emails, and notifies your team on Slack — all without writing a line of code. Plus the honest part about where it actually gets complicated.

Brendan Andrew Chase

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Google Ads · 13 min read · June 4, 2026

The Truth About Click Fraud: Why You Probably Can't Stop It (And What to Do Instead)

Click fraud protection software blocks IP addresses, fires alerts, and generates thick reports — while the click fraud continues. Here's why IP-based blocking is structurally broken, the B2C vs. B2B distinction that changes your options, and what the Unknown demographic exclusion actually does to fraudulent traffic.

Brendan Andrew Chase

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Automation AI Agents · 12 min read · June 1, 2026

How We Protected an AI Email Agent From Prompt Injection Using n8n

A client wanted his AI agent to read and reply to emails automatically — but was rightly concerned about prompt injection. Anyone can send an email, and hidden instructions inside one could hijack the model. Instead of accepting that risk, we built an n8n screening layer that checks every email for injection patterns before the agent ever sees it.

Brendan Andrew Chase

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AI Agents · 14 min read · May 31, 2026

AI Agents for Business: How to Deploy Them Safely Without the Security Risk

Most businesses either avoid AI agents out of fear, or deploy them without thinking through the security side. Neither works. This guide covers the two-type framework — private agents (Telegram/Slack, no public access) vs. public-facing agents (scoped access only) — and how to test them properly before going live.

Brendan Andrew Chase

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Google Ads · 14 min read · June 17, 2026

Google Ads Experiments: Maximizing ROI Through Data-Driven Approaches

Most Google Ads changes — bidding strategy swaps, landing page updates, audience additions — are applied directly with no way to know if they helped or hurt. Google Ads Experiments give you a controlled, simultaneous split test at the campaign level. Here's how to set them up, what's actually worth testing, and how to read the results.

Brendan Andrew Chase

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Google Ads · 12 min read · June 10, 2026

Google Ads Headline & Description Testing: How to Systematically Improve Your Click-Through Rate

Most advertisers write their RSA headlines and descriptions once and never touch them. Here's how to test them one at a time using September 2024's asset-level CTR data — and how winning ad copy flows directly into better SEO meta titles and descriptions.

Brendan Andrew Chase

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Conversion Tracking · 13 min read · May 30, 2026

Conversion Tracking for Home Service Businesses: Why Knowing Your Real ROAS Changes Everything

Most tree surgeons, painters, and tradespeople running paid ads track enquiries — not revenue. Here's how connecting your CRM to Google, Facebook, and LinkedIn gives you real ROAS, smarter bidding, and clarity on exactly which channel is making you money.

Brendan Andrew Chase

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NetSuite Development · 14 min read · June 2, 2026

Freelance NetSuite Developer for Small Business: What to Look For, What to Pay & How to Avoid Costly Mistakes

Most small and medium businesses don't need a $50K implementation partner. Learn what a freelance NetSuite developer can actually do for you — covering SuiteScript, third-party integrations, realistic cost ranges, the right questions to ask before hiring, and the mistakes SMBs make most often.

Brendan Andrew Chase

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