Seasonal demand swings, wide service variety, and a big gap between your highest and lowest margin jobs make landscaping campaigns more complex than most.
Landscaping demand peaks in spring and again in autumn. We build seasonal budget schedules that concentrate spend during high-intent months and reduce waste in winter — maximising conversions from your annual budget.
Lawn mowing and landscape construction are both "landscaping" — but they're completely different in margin and buyer intent. We structure campaigns so you can afford to bid aggressively on the high-value design and construction work without overspending on lower-margin maintenance.
Landscaping is hyper-local — you can only serve a finite radius. We target at suburb level, bid higher in areas where your crews are already operating (reducing travel time), and exclude postcodes that don't make commercial sense.
Most landscaping enquiries come in by phone. We set up conversion tracking with dynamic number insertion so every call is logged against the campaign that drove it — including call duration, so you can filter out short calls that weren't genuine enquiries.
Phone call tracking with duration filter
Only counts calls over 60 seconds as conversions — filtering out wrong numbers and short calls.
Quote form tracking
Every submitted quote request attributed to the campaign, ad, and keyword that sent the visitor.
Seasonal performance comparison
Month-over-month and year-over-year reporting so you can see seasonal patterns clearly.
From high-margin design projects to recurring maintenance contracts — structured to match your service mix.
8% of ad spend. $750/month minimum. No lock-in contracts.
Google Ads works best for landscapers when campaigns are structured by service type — lawn maintenance, garden design, retaining walls, irrigation, and turf separately. This lets you bid higher for the high-margin jobs and dial back spend on lower-value work.
Landscaping demand peaks in spring and autumn. We build seasonal budget schedules that increase spend during peak months and reduce it in winter, so your annual budget is concentrated where it converts. We also schedule bids around day-of-week and time-of-day patterns.
Focus ad spend on your highest-margin services — typically garden design, landscaping construction, retaining walls, and irrigation installation. Lawn mowing and maintenance can be included but should be in separate campaigns with lower bids, as the margin is tighter.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. This covers full campaign management, seasonal planning, ad copy, conversion tracking, and monthly reporting.
We manage Google Ads for landscapers who want to win garden design and construction projects — not just lawn mowing calls. Seasonal budgets, suburb targeting, and full conversion tracking included.