High deal values, long consideration cycles, and two very different audiences make business brokerage campaigns more complex than most professional services advertising.
A business owner considering selling has entirely different motivations to a buyer searching for an acquisition. We run completely separate campaigns for each — different keywords, different ad copy, different landing pages — so neither audience receives an irrelevant message.
If you specialise in hospitality, retail, trades, or professional services businesses, we build industry-specific ad groups with relevant search terms and copy. "Restaurant business for sale [city]" and "accounting practice for sale" are completely different searches requiring different ads.
A brokered deal earns you $20,000–$100,000+. Your allowable cost per lead is enormous compared to most industries. We use this to bid competitively on high-intent seller and buyer keywords that generic competitors are leaving on the table because they don't understand the deal economics.
We configure conversion tracking so every phone call, contact form, and confidential enquiry submission is attributed to the campaign, audience type, and keyword that generated it. You always know your cost per seller mandate and your cost per buyer enquiry — separately.
Phone call tracking
Every inbound call from a seller or buyer attributed to the campaign and keyword that drove it.
Confidential enquiry form tracking
Seller and buyer form submissions tracked per campaign so you know which audience is responding.
Seller vs. buyer split reporting
Separate cost-per-lead data for mandate generation and buyer pipeline campaigns.
High-intent searches from business owners ready to sell and investors actively looking for acquisitions.
8% of ad spend. $750/month minimum. One deal covers the investment many times over.
Google Ads places your brokerage in front of people actively searching to sell or buy a business. We run separate campaigns for seller mandates ("sell my business [city]") and buyer leads ("business for sale [industry]") — because these are entirely different audiences with different motivations and conversion timelines.
Both, with separate campaigns. Seller mandate campaigns ("sell my business", "business valuation near me") produce the highest-value leads — a single listing can generate tens of thousands in commission. Buyer campaigns build your enquiry pipeline and database. We structure and bid these independently.
Yes. If you specialise in hospitality, retail, trades, or professional services businesses, we build industry-specific campaigns targeting relevant search terms. This produces higher-quality leads from buyers and sellers in the sectors you actually serve.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. For business brokers where a single successfully brokered deal earns a commission of $20,000–$100,000+, the return from even one new mandate per quarter justifies the management investment many times over.
We manage Google Ads for business brokers who want a consistent pipeline of seller mandates and qualified buyer enquiries — separate campaigns, industry targeting, and full attribution to enquiry.