Cosmetic surgery searches are among the highest-CPC in local healthcare advertising. Patients research for months before booking a consultation — and they're comparing multiple practices. The practices that win aren't necessarily spending the most; they're appearing for the right procedures with the right message at the right stage of the patient's journey.
8%
of ad spend
$750
minimum/month
No
long-term contracts
Cosmetic surgery advertising has higher CPCs, stricter policy constraints, and longer patient decision cycles than almost any other local search category. Getting the structure and compliance right from the start protects your ad account and your reputation.
Rhinoplasty, breast augmentation, body contouring, and facial procedures each attract a different patient with different intent and different messaging that converts. We run separate campaigns per procedure so ad copy, landing pages, and bids are precisely matched to what each patient is searching for.
Google's healthcare advertising policies apply directly to cosmetic surgery. Misleading claims, certain image types, and specific targeting approaches are restricted. We build compliant campaigns from the outset — which protects your ad account from suspension and keeps your ads running without interruption.
Cosmetic surgery patients research for weeks or months. Remarketing (within Google's healthcare constraints) keeps your practice visible during that decision window. We structure campaigns to capture initial research searches and then stay in front of patients who have already shown interest in your procedures.
For cosmetic surgery, an enquiry and a booked consultation are very different things. Conversion tracking that stops at a form submission tells you how many people expressed interest — but not how many actually came through your door. We track the full journey from click to booked consultation, so you know which campaigns and procedures are generating revenue, not just traffic.
Consultation booking tracking — confirmed appointments, not just form fills
Call tracking attributed to procedure and campaign
Cost per booked consultation, split by procedure type
Monthly performance dashboard with plain-English commentary
What we report on
Consultations booked by procedure
Which procedures are generating the most consultation bookings and at what cost
Call volume by campaign
Inbound calls attributed to their source keyword and ad group
Monthly performance summary
Spend, consultations, cost per booking, and what we're optimising next
High-intent procedure searches from patients at the comparison or consultation-booking stage — not early-stage research queries that rarely convert.
"Rhinoplasty surgeon near me", "nose job consultation". High-intent procedure searches from patients who have made the decision and are choosing a surgeon. Board certification and before/after portfolio are key trust signals.
"Breast augmentation cost", "breast implants surgeon near me". High search volume with a mix of research and booking intent. Procedure-specific pages and transparent pricing improve conversion from research to consultation request.
"Tummy tuck surgeon near me", "liposuction consultation". Patients searching for specific body procedures are typically well into their decision and ready to book. Consultation availability and surgeon credentials drive conversions here.
"Facelift surgeon near me", "blepharoplasty consultation", "eyelid surgery". Strong local intent — patients want a surgeon they can visit, not a remote brand. Geographic targeting and local trust signals are critical.
A free audit reviews your current account structure, checks campaign compliance, and shows you which procedures are generating consultations at what cost — and where the budget is being wasted.
Monthly rolling. Cancel with 30 days notice.
Healthcare ad policies applied to every campaign we build.
Monthly report covering spend, consultations booked, and cost per booking.
Your account, your data. Everything we build belongs to you.
Common questions from cosmetic surgery practices about Google Ads
We charge 8% of your monthly ad spend with a minimum of $750/month. No setup fees, no long-term contracts. Your ad budget goes directly to Google — we don't mark it up.
Yes — Google has specific policies covering healthcare advertising that apply to cosmetic surgery. Certain claims, image types, and targeting approaches are restricted. Remarketing to healthcare page visitors is also limited. We understand these policies and build compliant campaigns from the start, which keeps your ads running without the account suspension risk that comes from policy violations.
We track calls, online booking completions, and form submissions — attributing each to its source campaign, ad group, and keyword. This gives you a real cost per booked consultation by procedure, not just a cost per click. See our conversion tracking service for more detail on how this is set up.
Yes — and this is one of the most impactful structural changes you can make to a cosmetic surgery Google Ads account. A rhinoplasty searcher and a breast augmentation searcher have different intents, different decision timelines, and respond to different messaging. Procedure-level campaigns let the bidding, ad copy, and landing pages be precisely matched to each search — which improves both conversion rate and cost efficiency.
We structure campaigns to capture patients at the comparison and consultation-ready stages, and use remarketing (within Google's healthcare policy constraints) to stay visible during the extended research period. Procedure-specific landing pages with clear surgeon credentials, before-and-after information, and straightforward consultation booking also play an important role in converting researchers into booked patients.
We'll review your current Google Ads account, check for compliance issues, assess your campaign structure per procedure, and show you what a properly managed cosmetic surgery account should look like — and what it costs per booked consultation.