High case value, healthcare policy compliance, and a patient who spends months researching before booking — dental implant campaigns require a very specific strategy.
Google classifies dental advertising under its healthcare and medicines policy. Ad copy must not make unsubstantiated clinical claims, and certain targeting methods are restricted. Every campaign we run for dental practices is built within these guidelines from day one.
A patient searching "All-on-4 implants" is at a completely different stage to someone searching "can I get dental implants". We separate these into distinct campaigns with matched landing pages — so the right message reaches the right patient at the right stage of their decision.
A full arch restoration can be worth $30,000. With case values this high, your allowable cost per lead is far greater than most industries. We use this to bid competitively on high-intent keywords where other advertisers are undercommitting — and we capture the patients they miss.
The only metric that matters for a dental implant practice is consultation bookings. We set up conversion tracking that measures exactly this — phone call bookings, online form submissions, and online booking completions — all attributed to the campaign that drove them.
Phone call tracking
Every inbound call attributed to the campaign, ad, and keyword — with call duration tracking to filter genuine bookings.
Online booking tracking
If you use an online booking system, we track completed bookings as high-value conversion events.
Procedure-level attribution
Separate conversion data per procedure so you know whether All-on-4 or single implant campaigns are performing better.
Patients at every stage of the implant research journey — from first awareness to ready to book.
8% of ad spend. $750/month minimum. One new patient covers the cost.
Yes. Dental practices can advertise on Google Ads but must comply with Google's healthcare and medicines policy. Ad copy cannot make specific clinical claims without substantiation, and certain targeting methods are restricted. We manage dental campaigns in full compliance with these requirements.
The highest-converting keywords are procedure-specific and location-based: "dental implants [city]", "single tooth implant cost", "full mouth implants near me", "all-on-4 dental implants [suburb]". We also target branded competitor terms where permitted and exclude general dentistry searches that won't convert.
We track phone calls, contact form submissions, and online booking completions. The key metric for implant practices is consultation bookings — not just clicks or page views. We configure conversion tracking to measure this specifically, giving you a true cost per new patient consultation.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. Given that a single dental implant case can be worth $5,000–$30,000, the return from even one new patient per month typically exceeds the management fee many times over.
We build compliant, high-converting Google Ads campaigns for dental implant practices — structured by procedure, tracked to consultation, and managed to maximise your return on ad spend.