Healthcare policy compliance, condition-specific messaging, and a patient base that responds to urgency — chiropractic campaigns have unique requirements that generic agencies miss.
Google's healthcare policy restricts certain types of clinical claims in chiropractic advertising. Ad copy must be factual and not overstate treatment outcomes. We build every campaign within these guidelines so your ads don't get disapproved or your account flagged.
A patient searching "sciatica chiropractor" is dealing with something very different to someone searching "sports injury chiropractor". Separate campaigns per condition mean the right message reaches the right patient — improving relevance, quality score, and conversion rate simultaneously.
Patients in pain need help now — they're not going to spend a week comparing chiropractors. We schedule bids to peak during business hours when appointments can actually be booked, and use call extensions prominently so clicking your ad is as frictionless as possible.
We set up conversion tracking so every phone call, online booking, and contact form submission is attributed to the condition campaign and keyword that generated the new patient. You always know your cost per new appointment.
Phone call tracking
Every inbound call attributed to the campaign and condition, with duration filtering for genuine appointment calls.
Online booking tracking
Completed online appointment bookings tracked as high-value conversions and attributed to their source campaign.
Condition-level reporting
Cost per new patient broken down by back pain, neck pain, sciatica, and sports injury campaigns.
Pain-driven, condition-specific, and urgency searches from patients who are ready to book an appointment today.
8% of ad spend. $750/month minimum. No lock-in contracts.
Yes. Chiropractic practices can advertise on Google Ads, but must comply with Google's healthcare and medicines policy. Ad copy must be factual and avoid unsubstantiated treatment claims. We manage chiropractic campaigns in full compliance with these requirements.
The highest-converting keywords are condition-specific and location-based: "chiropractor near me", "back pain chiropractor [city]", "neck pain treatment [suburb]", "sciatica chiropractor". We also target searches for new patient appointments and first-visit offers.
We track phone calls, online booking completions, and contact form submissions as primary conversions. Each is attributed to the condition campaign and keyword that generated it — giving you a true cost per new patient appointment.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. For chiropractic practices where a new patient with a recurring care plan is worth $1,000–$3,000 annually, the return from even a handful of new patients per month far exceeds the management cost.
We manage Google Ads for chiropractic practices that want a consistent flow of new patient appointments — condition-based campaigns, healthcare-compliant copy, and full tracking to appointment booking.