You're not selling a $50 product. A single project is worth hundreds of thousands of dollars and takes months to close. Your campaigns need to reflect that reality.
Buyers research custom builds for 6–18 months before contacting anyone. Your campaigns need to stay visible throughout this entire window — not just at the point they're ready to sign. Remarketing is essential, not optional.
Not every click is a serious buyer. We use budget qualifier language in ad copy, target specific land and postcode searches, and structure landing pages to filter tyre-kickers before they reach your phone — so you spend time with serious prospects.
Custom home keywords are competitive and clicks cost more than most industries. But with a $600K average contract, your allowable cost per lead is far higher than competitors in lower-margin trades. We scale bids aggressively where it makes sense.
Standard conversion tracking stops at the enquiry. For custom home builders, that's only half the picture. We set up conversion tracking that follows the lead from first ad click through to consultation booked — and with CRM integration, all the way to signed build.
Phone call tracking with call recording
Every inbound call is attributed to the campaign, ad, and keyword that drove it.
Display home & consultation booking tracking
If you run display home appointments, we track those bookings as primary conversions.
Long-cycle attribution reporting
We report on assisted conversions and multi-touch attribution so the full 12-month journey is visible.
High-value buyers at every stage of their research — from early inspiration to ready-to-build.
8% of ad spend. $750/month minimum. One signed contract covers it.
Custom home buyers have a long consideration cycle — typically 6 to 18 months from initial research to signing a contract. Google Ads can generate consultation enquiries within weeks, but the full sales cycle is long. We set up campaigns and reporting to reflect this reality, not to chase vanity metrics.
High-intent searches include "custom home builder near me", "design build contractor [city]", "luxury home builder [suburb]", and "new home construction quote". We also target land package and knockdown-rebuild searches where relevant to your service area.
We track phone calls, contact form submissions, and display home enquiries as primary conversions. For longer-cycle reporting, we also help you connect consultation bookings and signed contracts back to the original ad using CRM integration.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. Given the high contract value in custom home building, the return on a single signed build more than justifies the management investment.
We build Google Ads campaigns that reach custom home buyers during their research phase and stay in front of them until they're ready to talk. One signed contract is all it takes.