A kitchen remodel and a handyman job are both "home improvement" — but they're completely different leads. Your campaigns need to know the difference.
Kitchen remodels, bathroom renovations, home additions, and whole-home renovations all have different search terms, different buyer budgets, and different margins. We build separate campaigns for each so your spend aligns with your business mix.
Searches like "cheap renovation ideas", "DIY bathroom", and "home depot" attract clicks from people who won't hire a contractor. Comprehensive negative keyword lists prevent these from consuming your budget and skewing your conversion data.
Remodeling is a local business — you can only take on a finite number of projects within a reasonable distance. We target at suburb level, bid higher in your core service areas, and exclude postcodes that aren't worth the travel time.
We configure conversion tracking so every phone call and quote form submission is attributed to the project type campaign that drove it. You always know your cost per kitchen enquiry vs. bathroom enquiry vs. full renovation — and where to shift budget next month.
Phone call tracking
Every inbound call attributed to the campaign and keyword that sent the caller, with duration tracking.
Quote request tracking
Each quote form submission tied to the project type campaign so you know what's converting.
Per-project-type reporting
Cost per lead broken down by kitchen, bathroom, addition, and whole-home campaigns.
Room-specific and project-specific searches from homeowners who are ready to get quotes.
8% of ad spend. $750/month minimum. One project covers the cost.
Google Ads places your remodeling business in front of homeowners actively searching for renovation services. We structure campaigns by project type — kitchen, bathroom, whole home — so ad copy matches the search intent and landing pages are relevant. This improves both quality score and conversion rate.
Focus ad spend on your highest-margin project types. Kitchen and bathroom remodels typically have the strongest search volume and buyer intent. Whole home renovations and additions are higher value but lower volume. We allocate budget across your service mix based on margin and search demand.
We track phone calls, contact form submissions, and quote request completions as primary conversions. Each is attributed to the campaign, project type, and keyword that generated it — so you know which services are driving quote requests and what each new lead costs.
Extra Large Marketing charges 8% of your monthly ad spend, with a minimum of $750 per month. For remodeling contractors with average project values of $20,000–$100,000, a single new client from ads covers the management cost many times over.
We manage Google Ads for remodeling contractors who want a consistent pipeline of project enquiries — structured by room type, tracked to quote, and optimised to bring your cost per lead down over time.