Pest control searches are urgency-driven — people searching "exterminator near me" or "rodent infestation help" are not browsing, they're ready to book. The challenge is matching the right campaign to the right pest type, managing seasonal demand swings, and making sure you're not paying for searches that will never convert.
8%
of ad spend
$750
minimum/month
No
long-term contracts
Pest control has unique challenges — seasonal demand swings, multiple pest types with different economics, and DIY searchers who will never convert. Getting the structure right saves budget and improves lead quality significantly.
Termites peak in spring, mosquitoes in summer, rodents in autumn. Spending evenly across the year means overspending in slow months and underinvesting when demand is highest. We shift budget to match what people are actually searching for each month.
A termite inspection searcher and a "mice in my walls" emergency caller are completely different buying moments. We run separate campaigns per pest type so ad copy, landing pages, and bid strategies match the intent — emergency pests get a bid premium, planned inspections get value messaging.
Pest control searches are polluted with "how to get rid of ants yourself", "DIY termite treatment", and "pest control home remedies". Without aggressive negative keyword lists, a significant share of your budget goes to people who were never going to call you. We build and maintain these lists continuously.
For pest control, a one-time callout and a quarterly treatment contract are very different in value. If you're optimising Google Ads toward lead volume, you might be growing the wrong kind of customer. Conversion tracking that connects clicks to actual booked appointments — and ideally to contract type — lets you understand which campaigns are generating your most valuable customers, not just the most enquiries.
Call tracking — every inbound call attributed to campaign and keyword
Booking confirmation tracking — not just enquiries, but booked appointments
CRM integration — connect confirmed jobs back to their source campaign
Cost per booked job reporting, segmented by pest type and campaign
What we report on
Calls by pest type campaign
Which pests are driving the most inbound calls and at what cost
One-time vs recurring breakdown
Understanding the long-term value of each campaign's customer mix
Monthly performance summary
Spend, leads, cost per booking, and what changed month-on-month
High-intent searches from people who have a problem right now — not people researching prevention tips.
"Mice exterminator near me", "rodent control service". High urgency — people don't sit on this problem. Peaks in autumn as temperatures drop. Campaigns should be live before September.
"Termite inspection near me", "termite treatment cost". Spring-heavy. Higher job value than general pest calls. Searchers are often prompted by house purchase or visible damage — they're ready to act.
"Bed bug exterminator", "bed bug treatment near me". Very high intent — no one is price-shopping bed bug removal. Fast response is a competitive advantage worth highlighting in ad copy.
"Pest control near me", "exterminator near me". High volume year-round. Competitive, but the foundation of most pest control accounts. Landing page quality and trust signals determine conversion rate here.
A free audit shows you exactly what's happening in your Google Ads account — where spend is going, which pest types are converting, and what a properly structured campaign structure could deliver instead.
Monthly rolling. Cancel with 30 days notice.
Your Google Ads account, your data. You own everything.
Monthly report in plain English — spend, leads, cost per booking.
Every inbound call attributed to its source at no extra cost.
Common questions from pest control companies about Google Ads
We charge 8% of your monthly ad spend with a minimum of $750/month. No setup fees, no locked-in contracts. Your ad budget goes directly to Google — we don't mark it up.
High-intent searches like "pest control near me", "exterminator near me", "termite inspection", and "bed bug treatment" convert consistently. Emergency searches like "mice in my house" carry more urgency and are worth a bid premium. We structure separate campaigns per pest type to match intent with the right ad and landing page.
Pest demand follows clear seasonal patterns — termites in spring, mosquitoes and ants in summer, rodents in autumn and winter. We plan budget allocation around these patterns in advance so spend is weighted toward peak seasons rather than distributed evenly across months when some pests are barely being searched.
Yes — this is one of the most valuable things to track for pest control. A recurring quarterly contract is worth significantly more than a single call-out, so if one campaign type is generating contract customers and another is generating one-time calls, that should directly influence how budget is split. We set up conversion tracking to capture this distinction where your CRM supports it.
Separate landing pages improve conversion rates noticeably for pest control — someone searching "bed bug exterminator" converts better on a page specifically about bed bug treatment than on your general homepage. We'll assess your current site and advise on whether dedicated pages are worth building or whether strong general pages with clear service sections will be adequate for your budget level.
We'll review your current Google Ads account, identify wasted spend on DIY and low-intent searches, and show you what a properly structured pest control campaign looks like — segmented by pest type and seasonally managed.